How PDA forms can assist young marketing professionals

I work in the marketing department in a reputed UK based car accessory manufacturing company. Our company makes a lot of car accessories for the leading car brands like Toyota, Honda, Fiat and GM. From time to time the company needs to conduct market surveys to learn about customer demands and feedbacks. Earlier, using paper forms was the only available option. But it was a job we used to hate. Keeping the mass of forms in proper place until they were digitized created the office look like a printing press and we wanted the company to adopt some measure to eliminate this clutter.

Our prayer was answered last spring when the company decided to use PDA forms software. We were initially skeptical about its prospect. But after we started using the software we understood that it was a big relief. We got rid of the annoying clutter of papers and our workflow became more simplified. The company behind the software, igroup, has come up with a truly killer application. If you are a marketing professional bogged with loads of paper ask your employer to see the company’s website.